UI/UX Designer
• Led user research, design, and the successful launch of Propel EFNA, a SaaS platform for the insurance industry, significantly enhancing its user experience and business impact.
• Collaborated cross-functionally with engineering and product teams to refine and implement design solutions, ensuring accessibility throughout.
• Contributed to Singlife’s design system, creating new components and refining existing ones.
• Revamped the SOL platform, a post-sales platform enabling insurers to manage their clientele more effectively.
UI/UX Designer
• Led UX workshops with cross-functional teams to identify user needs and pain points.
• Created wireframes, interactive prototypes, and high-fidelity designs for CapitaLand’s tenant experience app using Adobe XD.
• Developed and maintained design systems and style guides for consistent branding and user experience.
• Presented design concepts and solutions to stakeholders and executives for buy-in and approval.
UI/UX Designer
• Designed a suite of native mobile applications, responsive B2B SaaS platforms & medical kiosk experience design.
• Spearheaded e-commerce & online payment user interface design efforts.
• Refurbished existing product by creating wireframes, user flows, and UI elements for development.
• Lead UAT & QA checks to bridge the gap between prototype and actual product
Over the past three years, I’ve had the opportunity to collaborate with some incredible teams and mentors across various projects. If you'd like to learn more about my working style, problem-solving approach, or how I contribute in a team setting, the following individuals would be happy to share their experiences working with me.
A passionate designer focused on crafting meaningful, user-centered digital experiences. With over 3 years of experience working with brands and startups, I aim to create design solutions that balance aesthetics and functionality.
In play mode - you'll see me enjoying these: